||Yamaha to distribute Work Pro CA contractor line (20/01/2011)
Yamaha Commercial Audio Europe has revealed plans to distribute a new line of audio products designed for the contractor installation markets, produced exclusively for the company by Spanish manufacturer, Equipson SA.
The Work pro CA series, set to debut at ISE 2011 next month, comprises a range of ceiling speakers, active and passive wall mount loudspeakers, subwoofers, power amplifiers and mixer amplifiers.
The release states that the series is competitively priced designed for high quality installations on a budget.
“Our European installation dealers having been asking us for some time to provide them with a range of products to compete in the volume contractor space,” says Nick Cook, European Marketing Director of Yamaha Commercial Audio Europe.
“Having seen the quality and value of the audio products which Equipson already supplied worldwide, it seemed the logical step for us to use their expertise and capabilities to quickly address this demand.”
The firms collaborated on this exclusive series and Yamaha has taken on the responsibility of distributing the line through its European dealer network. Yamaha Commercial Audio feels it can now offer an even wider spread of installation products and make the job for the consultant and contractor easier by offering them a one-stop solution - or very close to it.
“Of course the products also come with the Yamaha sales and support network, which our dealers and end users know they can completely depend on,” adds Nick.
Exhibiting on stand 1J5, Yamaha will be showing a selection of WORKproCA equipment alongside the company’s own products for the installation, broadcast and live audio markets.
“Since founding the company in 1995 we have been dedicated to developing competitively priced quality audio products which meet our clients’ requirements,” says Juan José Vila, Product Director for Equipson. “We are already planning to expand the WORKproCA range beyond those products you will see at ISE and look forward to a long and successful relationship with Yamaha Commercial Audio.”
Photo caption: Yamaha_Equipson1: l-r Nick Cook (European Marketing Director, Yamaha Commercial Audio Europe), José Vila (President, Equipson S.A.), Masato Oike (President, Yamaha Music Europe GmbH), Juan José Vila (Product Director, Equipson S.A.), Stevie Miyawaki (Senior Director, ProMusic & ProAudio Group, Yamaha Music Europe GmbH.)